April 7, 2005


March 31 marked the launch of the brand-new, standards-based I came on board as CTO back in November, and one of my main goals was to make sure best practices were followed in the creation and launch of the new web site.

Another firm had originally done the redesign, and although the graphic design was top notch, the code was a tad disappointing (read: 1998). Tables, Flash, tables, spacer gifs, tables, JavaScript navigation/redirects and tables. Lots of semantically meaningless code, making accessibility and SEO a joke.

In the end, we redid the site from the ground up with standards in mind. It still needs a little more work before I'm satisfied — validation isues and IE Mac — but it's almost there.

What we did:

No Flash. No tables except for tabular data. Few images. JavaScript only as an enhancement and not a requirement. Lots of CSS. Lots of semantically rich content. Optimized for search engines and accessibility. Smaller page weight.

The end result:

More business and lower overhead, something anyone can appreciate.

Which begs the question: Why are so many web design firms still stuck in 1998? Did they not get the memo? And more importantly, why are companies still hiring them?

standards-based : 90's-based :: mammals : dinosaurs

So where's that asteroid when you need it?

Posted by jon at April 7, 2005 7:44 PM